Helping more students take the next step, without overwhelming support

For Funnel Mastery Academy, a conversation is often the first step toward enrollment. Prospective students want to understand what a program covers, whether it fits their goals, and how to get started.

With a community of 160k+ Funnel Masters, those questions arrive at significant volume. FMA receives thousands of messages each week, with peak inbound volume reaching more than 10,000 during advertising campaigns.

Behind that volume were many of the same questions, answered individually by the team. Each new inquiry still required attention. FMA needed a way to keep program information accessible as demand grew.

FMA introduced StrataDesk on Facebook and Messenger, connecting the assistant to its program information, enrollment guidance, and support knowledge.

With common program questions handled at the start of the conversation, FMA’s team spends less time repeating enrollment information and more time helping people work through specific concerns.

During campaigns, that additional capacity helps the team stay responsive as inquiries increase. Prospective students can get information while their interest is fresh, and staff can focus on conversations that require context, judgment, or follow-through.